I created a Zine, with the purpose of revealing how people actually ignore more ads than they realize. It has become like proof reading, without realizing it humans disregard the excessive marketing and advertising that is around us simply because it is too overwhelming to take all in.
My process first involved coming up with the concept, and later progressed into researching both through observation and online. I took pictures, used adobe photoshop in order to edit them, as well as the laser cutting lab.
I consider my zine to be quite informal, yet informative in the way that its purpose is not to be fancy, and instead be raw and straight to the point.
Front Cover
Insid
Inside unfolding
Inside View Completely unfolded
Back Cover
Sources for back cover:
http://www.mediapost.com/publications/article/220101/four-of-five-american-consumers-ignore-online-ads.html