Commercial Outline

Target Market 1) What is the demographic of your consumer?

People who like to multitask in general. People who like to be kept entertained while also having their hands free to attend to other, more pressing issues.

Problem 2) What is the issue at hand and how does the issue address the collision of two cultures?

The issue is not having your hands free to hold up your phone and do work at the same time. This issue addresses the collision of entertainment via cellular devices, and more pressing matters that one must attend to such as chores and work.

Product 3) What is your product? Give a basic description of the product: what it’s made of, how it works, how you use or interact with it?

My product is an upper body harness with an extension which holds one’s phone out in front of you. The harness itself is made of strips of duct tape with velcro to attach the pieces. The holder extension is carved foam also covered in duct tape. The holder extension is supported by wooden dowels covered in duct tape. Most of the components are hot-glued together. The wearer straps themselves into the harness and then proceeds to place his/her phone in the holder extension. The wearer can then walk around freely and use his/her hands to do work while being entertained with the phone, which is at eye level.

Solution 4) Why is the product useful? What problem does the product solve for the user?

The product is useful because the wearer no longer has to hold up his or her phone, and has his/her hands free to do whatever he/she pleases.

Conclusion/Outcome for User 5) What is the final outcome for the user? This can range from making their life easier in one event to transforming their life daily.

The final outcome is the ability to be entertained while doing work, to multitask in general, or even just to maximize entertainment and relaxing.

Elevator pitch:

Do you ever feel like you don’t have enough hands? Say your mom is facetiming you but you need your hands free. You don’t want to hang up on her, but then again you have a lot to get done. Introducing the Look Ma No Hands, the perfect solution for prod uctive multitaskers! This contraption handily holds your phone right out in front of you at eye level so that you have your hands free! Now you can facetime your mom and get shit done. Or you can watch Netflix while eating without scrambling to find somewhere to stand up your phone. Comfortable shoulder straps hold up a sturdy appendage for which your phone can rest. Now you can answer your mom and show her, “Look Ma No Hands!!”

Start off with black and white filter

Do you ever feel like you don’t have enough hands? Girl scrambling to hold phone up while trying to clean messy room. 

Say your mom is facetiming you but you need your hands free. You don’t want to hang up on her, but then again you have a lot to get done. Facetime call from mom, picks up and drops phone while attempting to clean messy room, upset look on face.

Introducing the Look Ma No Hands, the perfect solution for multitaskers! Switch to color, show subject wearing product and happy look on face. 

This contraption handily holds your phone right out in front of you at eye level so that you have your hands free! Show subject using product to hold phone up while successfully cleaning messy room. Show free hands.

Now you can facetime your mom and get shit done. Show mom on facetime with a thumbs up.

Or you can watch Netflix while eating without scrambling to find somewhere to stand up your phone. Comfortable shoulder straps hold up a sturdy appendage for which your phone can rest. Subject sitting on bed watching netflix and eating a bag of chips.

Now you can answer your mom and show her, “Look Ma No Hands!!” Subject facetiming mom, shouts out “look Ma no hands!” while waving hands in the air.

The end.

 

Chindogu Description

1) Who is it for?
2) What does it do?
3) How does it work?
4) What problem doest it solve?

My chindogu is ideal for multitaskers. Whether you want to continue binge watching that Netflix show while cleaning your room, or facetiming your mom while eating a snack, this chindogu is perfect for when you have no free hands to hold your phone!

The comfy shoulder harness holds up your phone out in front of you at eye level. That way you have your hands free and your phone held out in front of you. No more scrambling for somewhere to rest your phone – easily get it all done while enjoying the comfort of your phone held right out in front of you.

Urban Adaptation Garment Description / Design Process

My garment is inspired by a need to escape the chaos of chinatown and center oneself in an overwhelming environment. Inspired by a fusion of chaos and calm, tradition and modern practice, and harsh textures juxtaposed on soothing textures. My first impression of Chinatown inundated me with a plethora of ideas. So, I laid out all the images and concepts I observed which had inspired me in the form of a mind map. I grouped similar concepts together and related them to each other, whether they opposed each other (as indicated by two opposing arrows), or whether they tied into each other, as indicated by a trail of dots. Once I had my ideas organized, I was able to create a mood-board of digital images laid out based off my mind map.

I then decided the goal of my garment would be to help the wearer find calm in a hectic environment and escape from sensory overload. I was inspired by forms of stress relief which people in Chinatown use to escape the pollution, odors, crowding, etc; examples ranging from medicine/pills, to acupuncture and traditional Chinese medicine, to comfort food, and even fidget spinners. People are constantly looking for ways to de-stress, especially in a setting such as Chinatown which constantly bombards us with unpleasant sensations. Therefore, I designed a garment which is worn as a veil over the head, with a pocket of lavender to stimulate olfactory pleasure and calm the wearer. The bottom of the garment represents the chaos which the wearer is escaping through the top. The overarching concept also embodies the principles of Chinese Medicine, one of them being the harmony between two opposing yet complementary forces which promotes health. It is the imbalance of these forces which causes disease. The wearer of the garment can simply pull up the veil and experience relief, kind of like a “pill” effect which someone might take for fleeting discomfort such as nausea or headaches.

The design of the garment evolved tremendously based on the materials I found and the construction process itself. At first the design had multiple components, but in the end I decided on a simpler construction. All the aspects of the garment were purchased in Chinatown. The top half of the garment is what functions to calm the wearer. The veil is constructed of silky blue scarves which are breathable and see through. The lavender pouch is a coin purse with lavender tea inside. The scarves wrap around the torso and drape over the head and shoulders. The purse is simply a chinatown lantern, for added flair and texture, and to bring together the blue of the top with the blues in the skirt. The skirt is a Chinese newspaper layered, cut, painted, and taped. It is crafted to look messy, chaotic, but still artful – with a blue border to maintain continuity and order in the chaos.

The addition of lavender is a motif throughout the garment, as a symbol of calm in the chaos of the skirt, and also functioning as a pleasing scent. In addition, I put fresh lavender in the lantern purse for a natural, cohesive look.

The name I decided on is “Ohm” because is a universal word which signifies calm. It is associated with relief, centering, meditation – bliss even. My logotype is composed of not-quite concentric circles, in the shape of an “O”, with an h and an m inside the circles. The hangtag is a 3-dimensional version of this.

Therefore, I hope my garment is able to serve its function and calm the wearer in a chaotic environment.