Denzel Hassell
Tim Peterson
11/01/13
Annotated
Bibliography
In a society mainly built upon exterior stereotypes, society is led to believe that personal achievement is built upon class. This Idealism can lead to classism, racism, sexism and even homophobia. Stress levels from work are high, and the prices for consumers universally have been continually out of reach. So how can things get any worse!? Respect for the working middle-class American man has continually been declining. Our daily routines are under question by no other than our, girlfriends, wives, partners, even our own kids! My product is a solution to all our problems. I will be collaborating with IKEA to create an unforgettable euphoric line of ‘Man-Caves’ for the forgotten American man. Spaces to serve as a refuge from the daily frustrations such as a nagging boss or disrespectful children. All brought to you from IKEA who is known for their ‘Better quality at lower prices’ brand. However, I plan to poke fun at exactly this, ‘Gender Paradigm’. The thought hit man should think one-way women another. I have done research on the man as a consumer and how feminist view the thought of a man-cave, but how that a man cave really is sacred to the American man. It provides a space for freedom, freedom for hobbies, sports, and derogative language. The man-cave is thought to be a simplistic idea but I believe it plays a huge role in society. The satire from the wars between man and woman will be seen throughout my product shown through some of the room’s designs.
Breward, Christopher. The Hidden Consumer: Masculinities, Fashion, and City Life 1860-1914. Manchester: Manchester UP, 1999. Print.
Gwynne, Joel, and Nadine Müller. Postfeminism and Contemporary Hollywood Cinema. N.p.: n.p., n.d. Print.
Edvardsson, Bo, and Bo Enquist. Values-based Service for Sustainable Business: Lessons from IKEA. London: Routledge, 2009. Print.
