In the early 2000s, personal property came to be an economic and physical burden because of the Worldwide Economic Collapse and pressures from early stages of the Catastrophic Climate Change. The Sharing Economy made renting-for-use “the new buying”, transforming the old era of individual ownership built on the premise of debt.

The rise of Big Sharing and Share-washing made it harder to find people with whom to have meaningful exchange transactions that felt good, the heart of commerce as we know it. The question resounded, Who can you trust?

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Affective Computing, while undermined by breeches from Big Sharing and malware agencies, was able to legitimate a process of trust-ability through the discovery and addition of the 7th accepted form of facial expression in the Facial Action Coding System (FACS), that of the feeling of trust.

Widespread misuse of Affective Computing through the teens and twenties, wiped out the corporations dominating web 2.0, who unscrupulously sold personal data to perpetuate widespread economic inequality. 

The dismantling of this business system, brought down by dissatisfied consumers taking their identities back, resulted in the construction of web 3.0 on the Darknet.

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After Web 2.0 crumbled, web 4.0 (commonly called web 2.squared) was built on its ruins.

While celebrated as the ultimate victory for the growth of the trust economy and the economic advancement for women, web 4.0 spawned the development of the widespread act of female identity theft.