Store Excursion

I chose to go to Cure Thrift Shop on East 12th street. This store is a vintage lovers dream. There is never enough to look at. The walls are covered in posters and signs and mirrors and the shelves carry objects of all sorts such as tea cups, old radios, vintage briefcases and anything else you can imagine. Besides all of that they have racks and racks and racks of vintage/thrift clothing. Shirts, pants, dresses, skirts, glasses, gloves, hats, bags and more are all sold at Cure. The first and most obvious sign I saw was before I even walked into the store. Leaning half in the store and half on the side walk is a huge wood panel a few inches shorter than me that reads, “Half Off Sale” with an arrow pointing into the store. This sign has actually been in the doorway of this store every single time I’ve walked by which is every day since it is on the block of my dorm. I have come to the conclusion that they have a permanent half off sale, which I am not complaining about. I have done quite a bit of vintage shopping over the past few years and you learn to know the very specific smell every vintage store has. It is an old clothing kind of smell, but in a good way. It’s hard to explain in words. This store is open to everyone and I’m sure all kinds of people go in. The vintage obsessed millennials definitely shop here, but so do older generations who are looking for something similar to what they wore in their childhood. When I walked into the store, right after reading the huge half off sign, the man behind the counter shouted to me across the store saying, “Hey there, half off all clothing, shoes and accessories”. I could tell that they were really using this half off sale as a way to get people to buy things because who doesn’t take advantage of a good sale! But is that sign real? If everything is half off and the sale is constant then maybe they just double the price of each item just to seem like it is half off, but in reality it it the price they would have assigned to it anyway. Whatever the reality is, the half off sale worked because I actually bought a T-Shirt. While I was checking out I saw what looked like a tip jar, but the sign on the jar didn’t say tips. It was a donation jar for juvenile diabetes. I thought to myself, “wow that’s nice that they don’t ask for tips, but they ask for a donation to a good cause.” And I do believe that that is a nice thing the store is doing, but I believe that is what they want me to think. They want me to think that Cure Thrift Shop gives back and does good for the community which will leave a good impression of the store in my head which will make me want to come back again. This reminds me of the quote I discussed in my reading response for Popular Signs: “Signs, in short, often conceal some interest or other, whether political, or commercial, or whatever.” It is true and I think we can decode the meaning of these signs if we just think about them. No one ever stops and thinks about the hidden intentions, but they are always there and if you take a step back and think you can see them.


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