#5 IntStudio Fake Product Project “Out of the Trenches “

Out of the Trenches Product Line –

(Trenches “shitty” bag contains one Bible Rolling Paper, one Plaster Mango and one Dreads headphone and one Corrupted Cop app )

“Out of the Trenches”

Welcome to Trenchtown

1970’s Trenchtown was a cultural hub for artists and musicians alike. However, corruption, violence and a lack of resources made the area notorious for poverty and despair, which is still suffered by its people today. The items in this exhibition provide a deeper understanding of Trenchtown as a community of artists and social activists struggling to persevere in the abandoned government compound.

Music played a large role in shaping Trenchtown’s culture. The area is famous for its acclaimed Reggae artists. Most notably Bob Marley who often referenced his hometown neighborhood throughout his music. The daily life of a resident, was largely influenced by the artistic community despite struggling through the adverse conditions of the time. The people of Trenchtown resorted to living in shacks called shatis and rerouting electricity just to get power.
While viewing the exhibit, think about the influences of music and living conditions. How do they interact the one another? Is either the music or daily life more influential on the community and culture of Trench Town?

“Hidden in the Trenches”

Matt Antoniak, Gabe Holzman, Gwen Zhang, Zarrin Karimi

Mixed Media

2015

New York City

We have designed four products that most people might find essential to have while in 1970s Trenchtown. This kit will allow you to get through an average day in the life of a Trenchtown resident. Concealment is essential. We have designed an app that allows you to circumvent the law through the assistance of corrupt officials. Nutrition is fundamental. Each kit includes a scratch n’ sniff mango that will give you hope when there is no food on the table. Smoking is spiritual. Our bible rolling papers are the best in the industry. Music is freeing. When you need to escape the harshness of living in Trenchtown, plug in your “Dreads by Marley” headphones and enjoy the best reggae Jamaica has to offer.

“It’s ‘Totes’ Trenchtown”

Matt Antoniak, Gabe Holzman, Gwen Zhang, Zarrin Karimi

Mixed Media

2015

New York City

Walking around the politically tense and violent streets of 1970s Trenchtown with expensive goods might be dangerous. We have designed a tote bag that will carry the products essential to surviving Trenchtown. The bag is made from all natural hemp and looks like a piece of trash from the outside, but on the inside, the bag contains different pockets that you can utilize to conceal the items from your kit with space left over for more.

 

The individual product: Bible Rolling Paper

 

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