For my final I decided to link it between my desired major, communication design, my love for creating magazine layouts and the gentrification occurring within Williamsburg, Brooklyn. From the start I knew I wanted to create a magazine.
The beginning stages of my magazine, besides being an physical prototype, was the exploration of the digital process. This involves going on InDesign and creating layouts by arranging and curating designs to fit the overall presentation best.
Behind this was my research that was a beneficial and crucial part of making and understanding this magazine. This is a my research paper with many points that I looked at while keeping every fact in mind:Gentrificaion
With this I started creating layouts to match with the research I had, I thought more of an “explanatory editorials” style would work best. So I came up with the layout first on indesign and this is the beginning stages:
The next step of creating this magazine was now filling in the information in the slots I created for the editorials. So I separated each section by story, ranging from different factors of the gentrification that I had collected. This was the next step in the prototypes after filling it in some more:
Once I got to this step I felt overwhelmed with all the information I had to obtain to fill in each editorial. The next step after this was to finish off the editorials and print it out to have the physical prototype for people to see, feel and understand. This was the ending result in the magazine on proctored 8.5 by 11 pieces of paper:
This was the last prototype before the actual final was due. People enjoyed it but not thrilled over the wordsy editorials that took away from the artistic style of the magazine. And I agreed. Not all the photos, even though they were cited, were not mine which also made it not seem as much as my project and didn’t have my touch.
So I went back to the drawing boards and decided to go back to Williamsburg and absorb everything and take more in-depth photographs. Also to capture the artistic style Williamsburg used to thrive off of. After reshooting and re designing I felt as if I captured what I know called “the photography magazine” with my own touch.
Here is the final product:studio final
With this I wanted the viewer to look at each spread and see on left side there is the non-gentrified area compared to in color the right side which is the gentrified area. This shows the viewer how gentrification can be easily everywhere and how Williamsburg can still be connected from its non-gentfiied areas to its current gentrified areas by color, texture and other contributions. This photo magazine also includes some but not full of editorial sections to explain the gentrification in this area without being overpowering. I like my last piece better than the original just because it’s speaks more about Williamsburg without the words but through the photos that I shot while still keeping my interests in mind.
Below is my creative brief:
Creative Brief
