Assignment
In groups of 4, we were to re-invent a product or create a new product that moved away from its existing state by incorporating Dada and Surrealist philosophies of repurposing, reconceptualizing, and recycling. By combining creativity and the everyday tools (like paint, glue, tape, string, wire, batteries, and etc.), produce ads, renderings, and a physical prototype and present it in a “pitch” format.
Final Product
For Bridge 2 Jaya Jankowski, Theodore Richards, and Kemberlyn Arevalo and I reconceptualized the regular beverage container into a multi-functioning beverage container that not only carried coffee or tea, but also daily necessities like credit cards, MetroCards, keys, and etc. Named the “Holy Grail,” this product has built-in Bluetooth combined with an exclusive app so the consumer will never lose their beverage container ever again. For promoting our product, we created a commercial, a product-exclusive MetroCard design, and subway ads. Along with our print/digital marketing, we plan to sell our product at our flagship coffee shop located in Greenwich Village, as well as licensing our product to popular coffee/tea brands like Starbucks or Teavana.
Holy Grail Prototype
The physical prototype was created by Jaya using model clay, textured paper, a MetroCard holder, and top and bottom lids. The Holy Grail is made to be easily accessible for people on the goal and needs their daily dose of caffeine or tea. The bottle is designed to have a bottom section that swivels to the side to reveal a pocket for keys, USB drives, and etc. Both the cardholder/bottom holder are easily removable and dishwasher safe. The second layer of the bottle prevents sweating from whatever liquid it’s holding.
Prototype created by Jaya
Process
We began by identifying our target audience and their wants/needs on a day-to-day basis. Since our consumers are working women between the ages of 20-30, we created a free-layout mood board of potential shops, tv shows, apps, and keywords. Once we had our product idea and target audience figured out, each one of us created 4 possible ad ideas that incorporated social media, subway posters, and etc.
