Moschino Spring 2018 Ad Campaign

Link: https://www.thefashionspot.com/buzz-news/forum-buzz/778509-naomi-campbell-moschino-spring-2018-ad-steven-meisel/

In this spring 2018 ad campaign of Moschino, a women is presented walking down the ramp and the placement of elements of her dress is presented in a very unusual manner. The dress seems to have a way of almost blowing away from her body, allowing the focus completely to bend over from the clothing to the model. It strongly represents women and femininity but in a way to show women are strong. It is interesting to see that the colours used on her are not the usual colours used to describe or portray a female rather these colours are red, black and gold that in many ways shows power.

Also, in this specific image, the model seems to have a boy cut hairstyle, which in fact is almost like confusing the audience as to her gender and sexuality. It plays with the colours and the position of the model and features of the model as a strong personality. In the image, there are other elements that bring out the femininity in her, such as the photographers/ paparazzis waiting for her under the ramp and trying to get the best shot.

Moschino S/S 2018 by Steven Meisel

Furthermore, it is quite interesting to see how the focus is directly in the centre, giving all the power to the model. The male photographers under her, somehow bring and build up her gender and the power is shifted towards her. Through the common social norms that women are strong and that women are the leading stars of fashion is

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