I made Gucci Memes that collaborated with the sustainability of Gucci products and the TFW Gucci memes that were made for Gucci’s new watch collection.
While I was searching for Gucci’s advertising strategies, I found out about the #TMIGucci Memes they started to promote their watch collections. After I read an article about this activity, I wanted to make my own memes but with different ideas and different products. I wanted to make memes in specific and practical situations for people to sympathize in that situation. For my project, I want to take photos first, and then add photoshop.
#When you get upset for at least a day
I wanted to show how people get upset when their latest possession gets dirty. In the middle, a person is going to be sitting with an upset face, and the five thought bubble will show the process in chronological order.
#thought she had fever
A girl who is not good at make up puts on too much blush that she looks like she has a fever.
#after a hot night
For this one, I will be thinking more about the concept while doing the others because I was going to get the lipstick marks from the internet and edit it with photoshop, but now I think about it I thought it would be too simple.
#too excited after shopping
The girl who was too excited after shopping was swinging her arms around and didn’t realize that her shoe box/shoe has fallen out of the bag.
(I thought about this situation, and kind of thought that falling out of the bag is not that practical, so I am still deciding on it between swinging the bag too much that it went off the girls hands.)
#when you hurry after your bathroom break
The most important part I thought in this project was how everything gets along very well. I had a hard time deciding the placement of the elements and the background colors for the items to stand out. I thought that my objects were related to Buddism, and red and black were appropriate colors for them.
My research question is ‘How do luxury fashion brands synergize with graphic design in advertising in order to boost fashion magazines?’.
So in my information map, I wanted to make questions such as ‘How does luxury fashion brand advertising affect fashion magazine sales?’ and ‘Which fashion magazine brands advertise luxury brands, and what are their sales like?’.
In my info map I wrote luxury and mass market brands, rankings of fashion magazine sales, advertising strategies, and categories of advertising.
This information map helped me organize information about my research.
I wanted to express advertising media from this drawing. These days because of development of media, people have access to ads through the television, internet, and the radio. I drew hands of people holding money because I wanted to express that people often spend money after they come across advertising in their daily lives.
I have always been interested in graphic design, and I realized the fact the graphic design is closely related to advertising. I drew a drawing of the game Tetris, because whenever I played this game, I thought that it was very graphic.
I drew illustrations of makeup tools because I like putting make up on. I look up many make up ads and its postscripts to find out closely about them. I think I spend money on makeup after looking at advertisements than clothes or shoes.
I had a hard time deciding on how to make my abstract works because I realized that it is harder to do a project abstract than when there are requirements. I also struggled with relating my abstract work with emotion. I did negative emotions on digital work and positive emotions on my hand drawn works.
This is the last digital abstract work I did. While I was doing this I was feeling nervous and anxious about how I will manage finishing all my work for this week and the midterm coming on Thursday morning. I was thinking of making this piece colorful, but I decided that this noisy background would be better for me to express my anxiety.
For this piece, I wanted to express stress. I felt that when it comes to emotion, bold colors such as red and black tend to feel negative. Also, I used the noisy background to also express stress simultaneously with the colors.
I wanted to express how lost I am. I wanted to express this emotion by making the background black. By using different kind of colors, I wanted to show that there are different paths I could take but haven’t decided on which.