Raising awareness for food miles
- Spreading awareness throughout markets in creating stickers to advertise a local grocery market in Paris.
- Hopefully, redirect people to the local market in Paris
- Url codes on each sticker to show there is a healthier option instead of purchasing food that is being transported by train, plane, trucks, boats, etc which creates food miles.
- For people to connect through social media and for the global issue of food miles to be recognized. We have also decided to put the stickers in grocery markets to start spreading awareness. #parisgolocal
Every sticker has a new hashtag created by us and the barcode of a local farmer food (la ruche qui dit oui) where you could get all the fresh, local groceries.
Pictures from Monoprix