Intro to Fashion Studies: What is Fashion?

In week 1, I wrote that fashion is a universally announced trend that many adopt into their lifestyle. However, now I perceive fashion as something different. I believe that fashion is a lifestyle. Individuals have different ways of practicing their dressings, and routines. Fashion is something people are and what they strive for. It is both who they are and what they want others to perceive them as – a both/and, rather than either/or. It is a contradicting situation of wanting to be different, but not stand out too much. As Susan Kaiser stated, ” Fashion thrives on contradiction (conflicting truth claims) and ambivalence (conflicting emotions): both/and ways of knowing and feeling.” Fashion is also a form of representation. A representation through time, space, culture, and beliefs. This form of representation can be used to record history. Also stated by Susan Kaiser, “A way of recording history through material culture, rather than written language”.

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