Journal N°3

Journal N°3

Journal N°3

Wednesday, The fourth of February 2015

 

Today, Wednesday the fourth of February, I got invited at a friend’s house for dinner with several other friends. Our friend’s apartment is on the seventeenth floor, which allows a wonderful view on New York City. As the night went by, the beauty of the view struck us all as we were all starting to sit in the couch facing the view while listening to music.

All those lighten buildings giving this energy that New York has all year long.

Between all of those building, one was distinguishing itself from the others, it had a huge H&M logo which was shining into the night.

From all the buildings, this one was stepping out because on this brand logo. This building is the Condé Nast building situated in Times Square. This lighten logo is all about visual Culture. The Entire New York City is able to see it from its window, which leads to the all population being aware of the existence of this brand but also of one of its location. This logo is nowadays the best way to let the world know about a brand’s influence. Nowadays a written article has less impact than a huge commercial hung on a city wall, or a logo at the top of a tower.

This shows that visual is really impactful nowadays since a brand like H&M is ready to pay fifteen millions a year to have its logo in the eyes of the beholders.

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My name is Louise Maltaverne. I am a 20 year old student at Parsons the New School for Design. I am a Junior majoring in Integrated Design. I first entered Parsons as a Strategic Design and Management major; as an artist I wanted to be my own advocate. I soon realized that I wanted to spend my academic career as an an art student rather than as a business one. A sense for business is something that value a lot but that doesn't quite equalize what I feel when it comes to artistic practices. Art impacts every aspect of my life, its role is significantly present in everything I feel and everything I do. I practice art extremely intuitively, freely and playfully and its power operates on me, not only as an artist but as a human being unconsciously. Indeed, art doesn't only make me grow as an artist but also as a human being. Art is helping me everyday to become a more patient, more focused, precise and calm. Ideally I see my self becoming an artistic director, a bridge between various sectors of the art field: design, fashion, photography and fine art. At the moment, the art forms that fulfill me the most are: drawing which i do in a very obsessive and repetitive way; fashion which I either practice very technically, or , on the other hand extremely freely and finally photography which allows me to exerce my eye, capture moments an create atmospheres but which also acts a meeting platform for the two last practices I was describing. Indeed, as abstract as it may sounds, what I love the most is creating a character thought the means of fashion, make up and molding; then capture this setting through photography and finally overlay the image with some of my abstract drawings. Like this it feels extremely personal, like an exteriorization of my self. People do art for various kinds of reasons; whether it is for political, social, philosophical or therapeutical reasons. I believe that artists by some sort of internal flame, as abstract as it may be. I am not a 100% sure yet when it comes to why I make art, but what I know is what it means for me: freedom, expression and exchange.

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