Product Promotion and Packaging

My name is Louise Maltaverne. I am a 20 year old student at Parsons the New School for Design. I am a Junior majoring in Integrated Design. I first entered Parsons as a Strategic Design and Management major; as an artist I wanted to be my own advocate. I soon realized that I wanted to spend my academic career as an an art student rather than as a business one. A sense for business is something that value a lot but that doesn't quite equalize what I feel when it comes to artistic practices. Art impacts every aspect of my life, its role is significantly present in everything I feel and everything I do. I practice art extremely intuitively, freely and playfully and its power operates on me, not only as an artist but as a human being unconsciously. Indeed, art doesn't only make me grow as an artist but also as a human being. Art is helping me everyday to become a more patient, more focused, precise and calm. Ideally I see my self becoming an artistic director, a bridge between various sectors of the art field: design, fashion, photography and fine art. At the moment, the art forms that fulfill me the most are: drawing which i do in a very obsessive and repetitive way; fashion which I either practice very technically, or , on the other hand extremely freely and finally photography which allows me to exerce my eye, capture moments an create atmospheres but which also acts a meeting platform for the two last practices I was describing. Indeed, as abstract as it may sounds, what I love the most is creating a character thought the means of fashion, make up and molding; then capture this setting through photography and finally overlay the image with some of my abstract drawings. Like this it feels extremely personal, like an exteriorization of my self. People do art for various kinds of reasons; whether it is for political, social, philosophical or therapeutical reasons. I believe that artists by some sort of internal flame, as abstract as it may be. I am not a 100% sure yet when it comes to why I make art, but what I know is what it means for me: freedom, expression and exchange.