“Death and fashion are not things that go together when one thinks of either. But Superette managed to find a way to make them fit together. The concept of the campaign is such a simple and easy one; it works in a way that makes you forget that death is considered a scary thing and just accept it for a moment. Yes, you can die if you get drunk and fall onto an iron fence. But if you wear this pretty dress, you’ll look great in the forensic photographs the police will have to take.”
