Hey guys! I have my background in advertising and marketing, my raison d’etre to be part of our little cozy class is to build a better perspective and understanding on the interaction of the user with the advertising piece… interactive media, and how to create a better (less intrusive) experience to them.
Another reason to be part of the class is that I’m against some advertisers practices where the reaching of the content is far more relevant then the user experience. I understand the principle but don’t agree with this methodology. I rather offer an impressive experience to 10 people then shovel and ad in the face of millions.
