“For the Love of Toast” animation reimagined for MoFad

Title: “For the Love of Toast”: An evening of bread and all things toasted—An interactive exhibit at the Museum of Food and Drink (MoFad)

Media and technology: Interactive Projection Mapping

Dimension: Exterior of MoFad: ~40×9 ft, Interior spaces vary

 

Description: Museum of Food and Drink (MoFad) invite you to an evening of all things toast.

Attendees will be imme

rsed in a sensory showcase of interactive art exhibits, short film screenings, bread tastings, and historical connections to bread. Guests will experience baking demos from local businesses, explanations of the science involved breadmaking, and the chemical reactions that take place within the oven to make the bread.

When arriving, guests will be greeted by moving toast projections on the front exterior of the building. The images will be taken directly from the animation “For the Love of Toast.” The projections will also be interactive: as the attendees enter the field of projection, the toasts will move around them

.All exhibits will be interactive. Guests will get to use our “Smell” machine to learn about the chemical compounds in the smells of breadmaking: yeast, sourdough, toasted bread, burnt bread, cinnamon, fire, smoke, wheat, and rye.

Toast art exhibits will fill the space: bread sculptures, a photo collection of Religious toasts featuring toasted images of Jesus and Mary, and an exhibit of bread labels from the early 1800’s to today.

There will also be a discussion of how food is embedded in our cultural history and the American colloquialisms that involve bread: “Bread and butter” and “The greatest thing since sliced bread,” and how they became parts of our everyday language.



Benefits and outcomes:

People will gain a better understanding of the history and science behind breadmaking and toast.  Local bakeries and breadmakers will also get exposure and make personal connections with potential clients.

 

 

 

 

 

 

 

 

 

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