Sweat with Kayla Application

 

The design object I decided to research about is a fitness application called Sweat with Kayla Itsines. Kayla Itsines is a fitness guru from Adeline, Australia that became famous for her Bikini Body Guides that reached millions of women around the world. Because of her success and rapid technology advancements, she decided to transfer her Bikini Body Guides E Book, to a mobile format, offering weekly coaching, 28- min workouts, meal plans and new guides for existing members. The app icon is a white centered drop over a pink and yellow background that fades into each other. Once you open the app, there is a pink opaque background on top of a picture of Kayla in her workout outfit holding some weights. On the top left, there is a white outline of a drop that once you click it, it takes you to your daily goals. There you are able to insert the amount of water and steps you have taken during the day. On the top center, the app provides you with the day and week you are in the Guides, also in white text. On the top right, are the settings and your profile. Here you can have your profile picture and manage your program as well as read the privacy policy, terms of service, help and support and log out of the application. The first view also gives you the weather and an emoji for it. Underneath the weather, in bold white text you can read “Resistance” and below it reads “Weekly Goal” in a smaller text. Then, lower, it reads “Choose Workout” in a grey circular background in white text.  In the bottom of the app, it reads horizontally: workouts, food, planner, progress and education. You are able in “workouts”, to choose your workouts, in “food” you can choose your dietary preferences: pescetarian, vegetarian, regular… and it designs a food plan for your week. In “planner”, you can design your weekly workout schedule and set specific times and dates so the app reminds you when it is time for you to work out. In “Progress”, you can upload pictures of your progress to see before and after pics. In “Education”, you can learn about what the app is about, about nutrition, micro and macro nutrients, about cardio vs weights.Once you click choose workout it takes you to “Resistance” which is divided into legs, arms and abs and full body. Bellow “Choose Workout”, it reads “What is resistance?” in white small text. If you click it, a text comes up with the explanation. If you slide to the left it takes you to “Cardio”, written in white with a blue opaque background with a different picture of Kayla running. Below “Cardio”, there is also an option to click on “What is Cardio?” in white small text which if you click it it gives you a small explanation. In “Cardio”, you are able to choose between LISS (low intensity workout) and HIIT (high intensity training). After Cardio, if you slide to the left again it takes you to “Recovery”, written in white with a purple opaque background with a picture of Kayla stretching. Bellow “Recovery”, you can find the same option for “What is Recovery?” in white small text. “Recovery” is divided into:  upper body, full body, lower body and rest. After “Recovery”, if you slide to the left again comes “Challenge”, written in white with an orange opaque background with a picture of Kayla jumping. Bellow “Challenge”, it tells you how many people have taken the challenge and then it gives you the option to take the challenge and also there is an option that says “What is the Challenge?” where you click it and it gives you an explanation.

The Sweat with Kayla application is not free. There is a monthly subscription that costs $4.61 per week and there is also a 3-month subscription that costs $54.99, which allows you to save $5 dollars.  You can choose the one you want. On the other hand, The Bikini Body Guides E Book, what Kayla created before Sweat with Kayla, a 12 –week program E Book, cost $69.97. However, the people who complete the 12-week program and want to continue and buy the next 12-weeks of work outs have to pay another $69.97, to get level 2 of the E Book. This raises questions as to what is the true difference between the Bikini Body Guides E Book and the Sweat with Kayla application. Is the application truly worth it? Do people relate more to the application because it is more personal than to the E Book?  How do people feel when they workout with the application as to when they work out with the E Book? It also raises questions as to how people’s workout routines and ways of working out have changed because of technology. Has technology been a positive impact on people’s ways of working out or a negative? Does it motivate people more to workout?