IDEO’s redesign of the Shopping Cart

Watch this 22-min documentary about IDEO‘s redesign of the shopping cart.

“IDEO (pronounced “eye-dee-oh”) is an award-winning global design firm that takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow. We identify new ways to serve and support people by uncovering latent needs, behaviors, and desires.” — text quoted from the IDEO website “About” section.

In teams, meet, discuss, and answer the following questions:
1. What are the stages of the design process? Break them down into about 6 stages.
2. What can we learn from IDEO’s process about good teamwork?
3. What are the benefits and drawbacks of the new design? Why?

Post your answers in the Canvas discussion titled ‘IDEO shopping cart redesign’. One post per team, please.

Tamar Samir is a multi-disciplinary designer and creative director based in New York. She has been teaching at Parsons since 2001. At the beginning of her career, Tamar worked as fashion designer for womenswear brands such as DKNY, Tahari, Kathryn Dianos, and Liz Claiborne. Since 2002, Tamar has worked as a communication designer, motion graphics animator, art director, and creative director shaping the design direction of major brands such as MAC Cosmetics, MTV, AMC, Spike, Logo, CNN, and Lifetime. She was most recently Creative Director at Nickelodeon/MTV Networks, directing the on-air and off-air brand, and won several broadcast design awards (BDA) for her work at Nickelodeon. Tamar sees designers as socially-engaged leaders and empowers her students to make a positive real-world impact in their work, with an emphasis on environmental, social justice, and ethical considerations.

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