For this process I chose to follow the idea of oversight. I also played with the phrase “Made in Africa” as some westerners mistakingly say Africa is a Country rather than a continent. My project is playing with the idea of overgeneralisation as well. This company that was made up is an organisation that supposedly communicates with different countries around Africa gathering handmade jewellery that represent that area it comes from and sells them with cards describing how you have helped and about a child you are helping. Upon closer look the viewers realise the bracelets are identical, but the cards associated with these individual bracelets are revealing they are supposed to represent the different areas these bracelets were created. Immediately the viewer views the organisation as fake as it is unable to deliver a major part of how they raise the money. The company didn’t intentionally mess this up, and therefore it is a mistake. Also the organisation is sponsored by Shanghai Tang, a company located in China who’s one main office is in Florida. This also causes the viewers to doubt the organisation and its intentions.
