“I wanted to portray that feeling of first experiences with fashion, like a kid is experimenting with their look for the first time” – Jonny Johansson.

Acne Studio, a multidisciplinary luxury fashion house founded in the year of 1996, released a series of “genderless” propaganda/advertisement by featuring founder’s 11-year-old son Frasse  for its 2015 AW collection. This series of photographs not only challenges the traditional idea of  how people from specific gender are supposed to dress, but also the ages. In the photos, Frasse is wearing a long peach puff color wool coat with nipped waist, a pair of patent leather boots with silver chunky high heels and carrying a ladylike handbag. Acne Studios is trying to promote the concept that the new way of dressing is to experiment just as children do.

“Style fashion-dress as a system of concepts conveys a sense that people create their own ‘fashion statement’ but are ultimately constrained by what is available in the marketplace, by dress codes and social conventions, by political regimes and the like.” (Susan B. Kaiser, 2012) Indeed, our daily outfits are strictly limited by the surroundings- our society however while our society is developing significantly, people become more and more acceptable to rising ideas. In fashion, for instance, the boundary between genders tend to be more vague than any time, the idea of “Androgyny” is no longer unfamiliar. In my perspectives, fashion has no limitations, fashion is forgivable, and fashion is interested in every innovated possibilities that pop up in people’s everyday life. I have even imagined that any one is able to wear anything without judge in recent future.