Bridge 2: Artist Statement_02/08/18

Its curious as to why the Quaker Oats company decided a place a Quaker as a their logo and has kept it the same. I decided to use Catholicism and different depicts of  a “Virgin” and change the logos language. I attempted to keep the same color scheme and layout as their original  logo as well as a painting for the image. I wanted to target neighborhoods that typically speak Spanish. The reason why I choose that was because I haven’t seen these Quaker Oats ads in my neighborhood. I realize that there are a lot of dietary concerns that cause health issues in lower-income neighborhoods and a lot of it accessibility to resources and companies target neighborhoods like these to sell their unhealthy and economically attainable products.

Lenika Silva, or rather Leni, is a native New Yorker attending Parsons School of Design. As of right now she is undeclared but excited to see what her first year as a student at The New School will steer her towards. She original had set her heart on film but decided that she would like to learn about other forms of media and art that were never available for her at her high school. Some interesting facts about Leni: Leni is scared of pigeons even though she is a Native New Yorker. She lives in Spanish Harlem (they trying to change the name to SoHa (South Harlem) and it pains her soul. She is Mexican so she loves spicy food and can speak Spanish. First Generation college student and she is so proud to be part of The New School Community! Class of 2021

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