Vanessa Nefve

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Vivienne Westwood Fashion Communication’s Final

Project Brief: In-depth Brand analysis; focusing on the brand heritage, marketing, history, communications, etc of the Vivienne Westwood Brand.

Final Paper: Vivienne Westwood

PowerPoint Presentation:

https://docs.google.com/presentation/d/1ERap36cVdm8yArSoIVaMAfPfi3F0Fyn6rexlqVWqM3E/edit?usp=sharing

 

New York Fashion Week

Assignment Overview

Cover NYFW trends, designers, focus of the day, WWD

Part One

NYFW part 1

Part Two

NYFW #2

Part Two Video

Final: Building a brand: Mod Vintage

Live link: click here

pdf: Mod Fashion

Project overview: build a new brand from the ground up. You will tell a well-thought-out story from start to finish, framing the creation of this brand or extension in research and strategy, developing an identity and ethos surrounding it, and bringing it to market through various approaches and channels. This exercise is equal parts business, branding, and marketing, and will represent ideas and methodologies from the entire semester.

The individual elements comprising your project will include:

– Global trend analysis

– Industry trend analysis

– Competitive analysis & matrices

– Brand name, logo, and identity

– Marketing/brand mood board

– Marketing mix (product, price, place, promotion)

– Value propositions & positioning

– Brand mission & values

– Target market analysis

– Audience segmentation / personas

– Global ad & tagline

– Announcement press release

– Social feed swipe and examples

– Additional marketing tactics

– Measurements of success

GAP Situational report

Midterm Assignment overview: Create an analysis of a company that is not doing well. Include a SWOT analysis, Competitive analysis, Target Market Consumer profile, and External PESTLE Analysis.

Link to report:

Gap Situational Analysis redone

 

Chanel Brand Analysis

Midterm Project

Pdf File: Chanel Presentation

Live Link: Click Here

PROJECT OVERVIEW

Select a brand of your choice to complete an overarching audit on its trajectory, marketing tactics, and how it can continue to thrive in the future. The audit should be extensive and well-researched, so I would suggest picking a company that is either well-known to you (or that you use frequently), or one that is large enough to have existing third-party media & articles discussing it to ground your analysis.

Your brand audit must include, but isn’t limited to, the below sections: – History / timeline / background – Brand mission & values – Marketing / brand mood board – Marketing mix (product, price, place, promotion) – Brand essence wheel & brand personality – Value proposition & positioning – Competitive analysis – Competitive matrices – Industry trend analysis – PESTLE analysis – SWOT analysis – Target market analysis – Audience segmentation / personas – Recommendations for future – Reference list

Wandering, Studio Final

Project overview:

Final Project, Open-ended; Use six rolls of film and show at least 8 prints. The concept is of your choosing.

 

Artist Statement

Earlier in the year, Dannielle gave us the assignment to go out on our commute and

shoot. I instantly didn’t like the assignment because it was hard to capture something that felt

like me. At this point, I came to realize that I didn’t know what exactly I was interested in or

fully understand my style of photography so I decided to take this as a challenge in order to see

what I am drawn to in an environment that I can’t control and without a concept or story being

told through the images. I decided to challenge myself to just go out in the world and find what

spoke to me. This style of practice is a technique that is called the “Theory of Derive” (Derive

being french for drifting). The theory is one or more persons during a certain period drops their

relations, their work, leisure activities, and all other usual motives for movement and action, and

let them be drawn by the attractions of the terrain and the encounters they find there. After

finishing shooting I assessed the photos I took and realized I gravitated towards nature, glowing

lights, detailed architecture, glimmers of light. This led me to look at what elements overlapped

in my photography and what others in class had said they saw and it hit me that unknowingly I

have been gravitating to an art nouveau style.

 

Contact Sheets

Final Prints

Narrative

Project Overview:

Create a sequential narrative through a series of at least 6 images, where the order of the images can not be rearranged to tell the same narrative. Use inspiration from a song or movie.

Artist Statement

In this sequence, I aimed to create a discussion about the unspoken normality of mental health issues, by sharing my story and it impacts on my life. As a society, we love to put up a front and show the world that we are untouchable but the reality is even the strongest people struggle with all kinds of mental health issues.

When I was 15 my best friend passed away from suicide, while his family and close friends knew he struggled with depression no one was aware of how extreme his pain was. This was my first encounter with grief and losing someone I was so close to in such a traumatic manner was excruciating.

I decided to show my struggle through the stages of grief I went through. It started with disbelief and denial, more than anything I wanted to reject the reality of the situation, hoping it was all a bad dream or some terrible joke.

Afterward came the anger and guilt, I was so angry with myself for not seeing the signs. I spent months replaying what if and if only scenarios in my mind. I felt as if it literally had “blood on my hands” for not seeing the indications. 

Next was isolation where I truly started to believe that life was meaningless and nothing held any value. I distanced myself from friends and family and didn’t want to do anything since nothing mattered to me at the time.

Then came depression which lasted several years for me and was by far the hardest stage to overcome as I was being forced to deal with all the emotions and pain that I had been denying. 

Eventually, I did pull myself out of it, and I was able to accept the reality of the situation, the loss will always be painful but there was no longer resisting what happened.

When starting this projected I asked myself what I truly cared about and when it really comes down to it, it’s all about mental health and making sure that my loved ones and I are okay. I realized why I am so passionate about this is because I never want to go through anything remotely similarly the loss I had experienced. The greatest lesson I learned from this experience was to have immense compassion for others as you truly don’t know what others are going through but being able to feel loved and welcomed lessens the isolation you may feel.

In Logic’s song 1-800-273-8255 he references this feeling of isolation and words it in a way that many can relate, “they say every life precious but nobody care about mine”. I’ve realized that because of the stigma around mental health people hardly ever spoke about it which makes it incredibly difficult to reach out or take comfort in others and I hope that creating a conversation or even bringing out my story lessens this idea that struggling with mental health issues is uncommon.

Personal Project- Blue 2

Tarot

Project Overview:

Create a digital collage through 16 x 20 in and use the photo printers

Artist note;

As the image was rendered for a large format of 16 x 20 the original image was distorted to return it to a smaller size to post which is why it is blurry in this post, the original is not distorted.

 

Love Witch

Artist Statement

Throughout history, there has been a continuous thread of branding and exiling women

throughout the ages. The terms may be different but the meaning behind them and the power they conjure

is the same. Terms like Witch, Slut, Bitch all of these terms are those that are derived from fear and

ignorance and looking at how powerful women have been branded and exiled in the past we can break

down current gender discrimination. In order to ostracize people a common method of branding and exile

is used; naming them a damning term and then allowing for them to be scapegoated and turned against.

We see this very frequently in cases used to strip women of their power and equality.

In the movie The Love Witch, the director takes the term “witch” as a form of empowerment.

The love witch explores female fantasy and the repercussions of pathological narcissism. As beguiling as

she is treacherous, Elaine is a villain we can’t help but root for no matter how twisted she gets. With

themes of feminism and exile, the meaning behind this witch character is far deeper than what meets the

eye. While the main character is far from a good person and leaves a string of victims behind her how the

film portrays her has us on her side. Inspired by the main character Elaine I photographed this character to

makes her seem loveable and in a way that was not typically photographed.

Contact sheets

Final prints

Final

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