For our project, we have decided that we want to create a company that has both a range of skincare and makeup products. Our products are targeted towards men and women of color, with a price point of $20 – $40 for each product. The target age range would be 20-35. We also are adamant that our products are vegan and cruelty-free. We want to be able to provide relatively inexpensive products to every skincare lover, whether they are just beginning to explore skincare, or they have always been enthusiasts. We want to be transparent with our customers in terms of labels and ingredients, and this could be reflected in the packaging.

group members:

Apoorva, Bethel, Neeraja, Nicole, Agatha

my tasks:

1. Product packaging
2. Business cards
3. Sample giveaway products

the whole project:

Raw branding