Description:

Process:

1. Substantial analysis: This flyer was projected in 35mm slide format originally, yet is now displayed on a canvas. Its size is slightly bigger than a printing A4 paper. It probably weights similar to a normal drawing canvas in similar size. It looks like it is enlarged from the original film to a canvas, so it is in an almost brandly new condition.
2. Content: This flyer was designed for the Club 57 event on Feb 5 at St Marks Pl. It was to let people in New York back then to know about the event. There is a spider in the middle of the spider net in the middle of the picture. There are the $1 price on it, the artists’ names, “Club 57”, and the location.
3. Formal analysis: It is a 2D object, in black and white, re-created (probably printed) on canvas.

Deduction:

Purpose:

• moves from the object itself to the relationship between the object and the viewer
• analyst contemplates what it would be like to use or interact with the object
• if a photograph or other representational object is being used, analyst contemplates what it would be like to be transported into the depicted world

Process:

1. Sensory engagement: If I am in the world of this picture, I would be in the middle of darkness with some small flashing lights. I would hear the spider crawling, and may feel the texture of spider net.
2. Intellectual engagement: It will be at night. The spider is working on weaving its net.
3. Emotional response: The image of spider and the net triggers my curiosity to look at the words on this flyer.

Speculation:

Purpose:

• the analyst now moves completely to the mind of the viewer

Process:

1. Theories and hypotheses: Why did George Haas chose spider and net for this event at Club 57? How do they relate to the artists and this event (if they do)?
2. Program of research: There is no further document or analysis online about this particular piece. However, I think that the way the spider weave its net is connected to the way artists in the event create their art. On the other hand, animal symbol was a trend back then, just like Christy Rupp’s “The Rat Patrol”, so Haas might have thought about it when he created this flyer.