This week we are transitioning to the contemporary resurgence of American cities. After a period of deep decline brought on by issues we have discussed such as white-flight and economic transition, we will look at how cities have turned to the market in search of what Sharon Zukin calls the three T’s of Talent, Trade and Tourism. To this end, we will look at how and why cities like Brooklyn (see Brooklyn Brand Goes Global) have been branded much like commodities in search of this type of market led growth. We will discuss how this has encouraged the ‘back to the city movement‘ and its underlying political, economic and cultural implications. Later, we will discuss the subsequent effect of gentrification on many long term residents in places like Brooklyn and beyond.
As supplemental to the readings, listen to NPR’s podcast series “There Goes the Neighborhood”
We will watch Kelly Anderson’s My Brooklyn in class as a way of situating this conversation (preview here):