Bridge 2: Project Statement_February 2019

Fashion is a revolving topic around our current society and it is such a big part of us that it might actually be what we use to express ourselves. However, it can sometimes be expensive. With the help of consignment stores, we may be able to save up the bucks. Will we be open to the idea of second-hand products? Will it be a well-known service? Will it meet our expectations? Or will it be just another disappointment? There are so many questions left unanswered and therefore my curiosity has led me to choose this advertisement.

Fashion is dangerous – and to me, it could be controversial, environmental, and influential. These three aspects were incorporated into my different approaches through the use of color, placing, and textures and materials. Through these different approaches, I have realized that fashion is a core statement of one’s personality and that the way that a fashion brand portrays itself is utmost crucial as it really portrays what the company is trying to promote and the targeted audience would also vary tremendously.

Approach 1: Influential Approach

 

Approach 2: Controversy Approach

Approach 3: Environmental Approach

 

 

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