Fashion is a revolving topic around our current society and it is such a big part of us that it might actually be what we use to express ourselves. It could, however, burn a hole in our pocket. With the help of consignment stores, we may be able to save up the bucks. However, some people may wonder whether these bags are authentic, or that they might be too dirty and worn out. I find these questions interesting as we could really see the different reactions of people from different backgrounds. Therefore, my interest has made me choose this advertisement.
While researching the incorporation of effective messaging on advertisements, I have found out that through the word-of-mouth and environmentally-friendly advertisements are some of the effective ways to catch a consumer’s attention. Thus, I have decided to choose an ad that is controversial so that people would start talking about it. As my first approach would be a controversial advertisement due to nudity, I have decided to target adults with age from 25 to 40.
For my other advertisement, I have chosen to create an environmental friendly advertisement so that people would be more interested in my advertisement as it is recorded that 81% of the consumers nowadays would change their habit just to aid some of the world issues right now. My target audience for this would be adults from 20 to 30, as they are the generation that is utmostly exposed to the idea of being environmentally friendly. For my third approach, I used my personal experience with advertisements and decided that I wanted a more influential approach to my advertisement, as I find that influencers and models nowadays affect consumer’s decisions tremendously through media. The target audience for this advertisement would then be younger adults from 18 to 28. This is due to the fact that younger adults nowadays are constantly on social media so by seeing their favorite celebrities on an ad, it would have a higher chance of attracting them.
I’m proud of the way I’ve tackled this assignment, and that is by separating my approaches into three different categories. Through the way of separation, I was able to see the image in a bigger picture and how they could potentially complement each other. While presenting my work, I felt a bit nervous as I am not someone who would usually create a controversial project, and therefore I was afraid of the negative reactions that I might potentially get. For me, when I was performing DAI, I felt a little nervous as I did not want to lose out on any details. However, I do feel that through the years of practicing, I have gotten a lot more confident in public speaking and therefore it did not affect me tremendously. Not only that, as I was prepared for my presentation, I did not lose out on any things that I want to talk about in my presentation and therefore I was very proud of myself!
One of the changes that I would make to my work would be my third approach – which is the influential approach. Personally, I feel like I could make the entire piece into a video, as that would be more interactive and therefore engaging for the audience to watch.
