Object Redux

The object I decided to chose from Monoprix is a “Golden Krocus” Ageless Safron Elixir bottle:

What caught my attention is the object’s  unique shape. The serum inside is colourless with a touch of golden glitter. Its main structure is covered with golden wrapper that changes shades depending on the light.  What’s more, what I find it very paradoxical is how the price of this product is absolutely not adapted to the space that it is sold in.  (The 85 Euro product is totally irrelevant to the other products sold in a chain of grocery store- Monoprix)

 

Step 2:

This object is situated in the beauty department on the ground floor. It is placed on the special shelf that sells only Korres company products. The product did not caught any passer buyers  attention during my observation.  I feel that the exposition of this serum was not good the marketing strategy was very poor. 

The object has utilitarian function, however I can not imagine anyone buying this product From Monoprix. Despite this I would say that this product would be used by women over 40 ( Anti-Ageing advantages) The quit funny anecdote is the quote I found during  researching : Between your 20s and 30s is when you should start wearing anti-wrinkle creams,”.  I suppose than that this product could work well for me as well. 

This object main feature is its design correlated with golden packaging. The birds perspective is very interesting:  

Research :

  • a third of women under the age of 25 are regularly applying products meant for the over-40s.

Contextualizition :

What’s important is the historical background of face creams and serum. They are associated with the luxury of time-alone, spa related activity that enables woman relax and help forget about the  stress. The important context that came to my mind is the ancient Egypt in the days of Cleopatra. The very intense gold, the glitter and the idea of various skin, hair and face oils. In addition to this  contextualisation it’s important to add that Egyptian oils were applied by pipette as well as the Korres serum. To draw a bigger picture there is papyrus painting  “Queen Nefertari offering oils to Isis in the Afterlife” that beautifully represents the historical connotation  of gold, oils and luxury.

The inspiration for the design of the serum bottle is drawn from the ceramics of ancient Egypt which is perfectly visible on the very unique oil perfume  bottles. 

FINAL OBJECT :

Bed table lamp:

 After long observation of the object and its box I decided to create a night table lamp. The rough sketch presents  design of a lamp that is inspired by the box and the  bottle of Korres face serum. It combines art deco with luxury and modernity. The range of colours is limited- only gold and black. The base of the lamp is made of black marble, the middle part, which is associated with the serum bottle hidden in a box, is made of metal. The pattern on the lampshade is correlated to the image of serum bootle viewed from the birds perspective. It is openwork so the light can easily dissipate.  This subtle, however very decorative element of furniture evokes the impression of luxury, the same as the object of my inspiration.

 

  What’s important in my final object is that, compared to the original piece, the meaning and function are changed. From something that is temporary and will be thrown away after usage, to a piece of lightening that has no expiry date. As woman tend to use face creams and serums on daily routines the bed-table lamp also serves as a quotidian product. However, its function is mostly visual rather than utilitarian because the lightening is not precisely strong. The shadows, coming from the lampshade will create a very dim and romantic ambience. So combined with other materials the effect will be very impressive. This lamp would be possible to acquire in small furniture galleries that have unique pieces, so the positioning of the object will  fully changed as well as its customers.

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