Urban Adaptation: Logo

My logo was inspired by the brand name I came up with after completing the garment: Rescue. I used three words: enclose, escape, and shelter as my inspiration for the garment and the logo. After thinking about it, I realized the word rescue correlates to all of those three words. I thought it would fit the theme perfectly. The garment itself looked like a fire hydrant, so it would only make sense to make the logo a fire hydrant. Some of my initial sketches were way far off from where I ended up. The process of creating one was quite a journey.

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