Gender Advertisement

The ad I choose is from a Jean Paul Gaultier campaign. In the photo we see two models that are wearing the same jeans but they are styling them in different ways. One looks more “feminine” and the other one looks androgynous. I like this campaign because it’s a woman’s campaign and it uses two female models but the way they are styled is completely different. I think this ad doesn’t reinforce gender norms, I think it creates a gray area for gender amd its not always black and white (male or female).

Leave a reply

Skip to toolbar