Final presentation link: Happy Socks Brand Assessment Final project challenge: What can you change or improve for the brand? (Happy Socks) 1. Becoming and expert on the brand you’ll be working on. Figuring out the brand’s origin, mission, vision/purpose, know how, values. Observing and think about what they say and the difference with their perception. Look…
Category: Marketing, PR and Branding
MARKETING, PUBLIC RELATIONS AND BRANDING: FALL 2018
An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends.