Link to final pitch presentation! – FINAL PRESENTATION Quaker Oats: It’s Always In Season A series of ad campaigns that shows consumers how they can have it all and do it all by starting their day with Quaker oats. Project: During a busy morning, it’s easy to let breakfast fall low on your list…
Category: Contemporary Advertising
CONTEMPORARY ADVERTISING: SPRING 2019
This course introduces advertising as both an art and a science, while providing a broad overview of advertising issues and functions. It covers the entire field of advertising from both an agency and client point of view, with special emphasis on developing an integrated marketing framework.