Christopher Breward’s aphorisms from his foreword to Fashion Studies

Christopher Breward claimed that “fashion is not necessarily spectacular” and that “it can also be demotic, ordinary, mundane, routine and humble” in his third aphorism. In saying so, it is understood that he is referring to the quotidian, and everydayness of the use of fashion. I agree with this aphorism to a great extent, because when looking at it from this perspective, fashion truly is involved in the everyday life of one. Although fashion may not be sensational or magnificent for everyone, it is included in their lives, every day. Breward continues to say that fashion is “the stuff of the ethnographer and the anthropologist”. In other words, it doesn’t matter who you are or what you do, fashion is always present in your life.

In his sixth aphorism, it can be said that fashion is ambivalent. This translates to one having mixed feelings towards fashion, and therefore having contradictory opinions about it. Fashion can be about reassurance in ourselves, and in those around us, which is great because many people believe that fashion is a way to express themselves, and therefore see a good use in it. On the other hand however, it is also regarding feelings of concern, vagueness and panic.   Again, I agree with this claim because fashion has many great advantages to it, but it is constantly changing, and it gets a little anxious and worrying when one has to suddenly change with it. Therefore, although fashion is highly beneficial to all of us, there are some disadvantages to it, and hence fashion can be described as being ambivalent.

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