This is an artwork I did in 2014 in order to complete my application to Parsons, through the Parsons challenge, which was based on consumerism. I reencountered myself with this piece today, because of a research paper I am currently writing for Intro to Design Studies, that will be posted here shortly as well.
A different kind of consumption is portrayed within my piece which reflects on the consumption of legal drugs such as cigarettes and alcohol. Both alcohol and tobacco, when abused of, can lead to death. The image seen in this composition is that of
a head of a man smoking a cigarette. Inside the silhouettes lies a complicated labyrinth leading to a skull that represents death. The labyrinths represent the long and ugly life that comes as a consequence of substance abuse. The black and white colors characterize a colorless, dull, and ill environment illust
rating effects that may be felt by consuming cigarettes and alcohol in the long run. Another message that the artwork contains, is that consumerism is being implanted in people since childhood. As children we all wanted the cereal box that had the toy in it, the fun games on the back, or simply the most colorful one. The lack of color, also ceases all the fun out of the “game” within the piece, and conveys that smoking and drinking is not fun at all. Consumerism is a theme that human beings are subject to, since their childhood, and this piece shows it. The artwork being portrayed on a cereal box implies the idea of consumerism as said before, so does the labyrinth, which is a game that can also be seen in some cereal brands using it as a way to attract a young audience with “fun”.