Description:
- You have been hired by a soda company to create the packaging for an alternative organic energy drink. Your audience is well off twenty years old. Brainstorm a name and description of the drink.
- Then spend 20 minutes on 25 sketches of the possible energy drink design, include form factor (explore different shapes), and typography (different fonts).
- Spend the last 10 minutes refining the 25 sketched down to 3 final designs that incorporate all of your best thinking.
Reflection:
I didn’t think that I was able to come up with that many designs even though they were just sketches. The biggest lesson learnt is that quantity over quality when it comes to brainstorming ideas. I love the idea of timing the process because it forces me to think effectively like a high voltage machine in a certain amount of time, This exercise is excellent to prepare me for the design solutions for bridge 4.
