WK 1
Analysis of Communication
* What constitutes strong packaging design?
- Know the customer profile.
2.The focus of packaging design should be around the products in the packaging.
3.Less is more. Try to keep the design minimal.
4. “Packaging design is a great way to radiate the company’s brand.” (Daniella 2019) The packaging has been tested many times. Identify weaknesses and resolve them.
5.Know your competitors. Compare the style of the design.
6.A series of products should look similar like a family.
7.The quality of the printed packaging should be very good.
* Why did you select your chosen packages?
The design of food packaging is the most common and important example. I like drinking milk very much. When I was looking for milk packaging, the graphic design of this giant blue cat instantly attracted me.
* Did structure contribute?
The design makes full use of the rectangular parallelepiped, except for the four large areas at the top and bottom as the attributes of the drawing board.
* How did graphics impact your choice?
I think cats give people a warm, lovely family comfort and sense of security, unlike other cow theme designs. The design of this milk packaging makes people buy four cartons of milk accidentally. I think this kind of color combination is crucial because color often affects our appetite for food. If the color is inconsistent, it will influence whether people eat this food. In addition to the cute shape, this excellent design is also a point of public attention. Each side of the box is a part of the cat’s body. Only four boxes of such milk can form a whole cat’s body shape. This package has a total of four different shapes. Cats are hanging on the wall, cats are standing, cats are lying on the ground, and cats squat. The various combinations of products on the shelf make it stand out in the milk market and attract consumers’ attention.
To sum up , the combination of milk color and blue used in the packaging of this milk box gives people a very safe, comfortable, and clean feeling. At the same time, the use of a cat shape on the box will form a unique billboard on the shelf to be more attractive.
Reference
Daniella, Alscher. 2019. “8 Rules of Packaging Design to Know Before You Start Designing”.
https://learn.g2.com/packaging-design
