WK 5
Molière is a genderless perfume brand that combines Nordic forests and ancient Chinese hermit culture. The hermit culture refers to talented people who are tired of the world and live in the mountains like a shadow. Molière embraces people like the shadow of a forest and becomes their shadow.In the product promotion product line, I designed a highly recognizable pen-shaped car aroma diffuser. This aromatherapy tablet will fill the car with a faint forest atmosphere, and the driver will feel at ease. I believe that this aromatherapy tablet will open an exciting conversation between the passengers and the driver, thereby enhancing the promotion of the product.
I am very satisfied with the final presentation, and I am very grateful to Professor Michelle for his teaching and suggestions. It would be even better if this course could be in in-person. Excellent and creative packaging design can give people a deep impression and impulse to buy. Of course, a broader interpretation of packaging design also involves graphic design and brand design. The physical packaging effect of the product and the layout of the scene is also significant. Besides, a unified visual element needs to run through it. A successful packaging design must have the following six key points: shelf impression, readability, appearance pattern, trademark impression, functional feature description, and refine the selling point and selling point map culture. In the expansion of the project, I initially ignored the importance of a mood board. Still, by exploring the answers from the depths of myself and learning the design of competitors, I can make the direction of my project more clear. The students in this course are also outstanding. There are students of different stages and majors. The sparks of the collision of ideas among the students also make their projects more exciting. In short, this course has taught me a lot, and the short and tight schedule has also prompted me to focus. Thanks to Professor Michelle for his teaching. “Trees that are slow to grow bear the best fruit.” – Moliere
