Packaging Copy
The packaging will be minimalistic, with low-saturated colors, and modern fonts to appeal to Emily’s sense of aesthetics. The logo “ELdridge” will appear on the front of the packaging, with the tagline “past, present, future: connected” directly underneath.
The packaging design is a box that could be carried with a strap over the shoulders. The box is divided into four sub-boxes, each sub-box could be pulled open with a knob on the top, like the Christmas calendar gifts box, giving a sense of surprise and excitement for the user. Each sub-box is numbered individually from one to four, with a scroll of paper inside that entails the address, name, and introduction of the location.
The full map of the Experience will be printed on two sides of the box, and instructions will be printed on the back of the box:
- Take the Coney Island bound F train fron Union Square and get off at Delancey St to start off the ELdridge experience!
- Open the first numbered box once you get off at Delancey St and follow the directions on the scrolled paper to discover the first location
- Take some pictures of every interective activities in the four locations!
- Be present at the moment and enjoy this experience! Hope you like it 🙂
Individual directions and instructions for each location will be printed on a scroll of paper in each box:
- Dudley’s
Front of the paper: 85 Orchard St — Head south on Essex St toward Broome St, turn right onto Broome St, and turn left onto Orchard St
Back of the paper: Treat yourself with an avocado toast! Recommended by your favorite fashion blogger Aimee Song in her New York City go-to spots for brunch, the avocado toast at Dudley’s will surely impress you with their special Mexican take using salsa verde, and kickstart this journey with some deliciousness! See if you agree with Aimee or not on the avocado toast at Dudley’s!
2. High Moon Gallery
Front: Head north on Orchard St toward Broome St, turn left onto Broome St, and turn left onto Eldridge St
Back: Eldridge Street symbolized the history of New York with its multi-cultural residents, and different religious groups, representing the promise of religious freedom and immigrant aspirations. Galleries like the High Moon were built to support artists in the community, and give people a better understanding of visual culture. The featured artist Amanda Church in High Moon’s most recent exhibition, “Recliners,” focuses on the different means of perceptions in her artwork. What do you draw inspirations from? Has your cultural background influenced your creative thinking in any way?
3. L’Appartement Sézane
Front: Head north on Eldridge St toward Broome St, turn left onto Delancey St, continue onto Kenmare St, and turn right onto Elizabeth St.
Back: A French clothing brand made to offer women the finest quality pieces with a Parisian touch, the Appartement Sézane is a concept store in the heart of SoHo that offers cultural events, workshops, and private shopping experiences for customers to create a warm and intimate space. As you wander around the store, engage in the environment: look at the arrangements, smell the perfumes, try on some pieces, and think about if you had your own clothing line in the future, what would your vision for it be? Write it down on the postcard provided at the storefront, and mail it to yourself!
4. What Goes Around Comes Around
Front: Head south on Elizabeth St toward Prince St, turn right onto Prince St, turn left onto Broadway, turn right onto Broome St, and turn left onto W Broadway.
Back: A trendy vintage store located in SoHo, What Goes Around Comes Around is a high-fashion consignment store with the belief of preservation of timeless pieces that honor luxury craftsmanship. The name of the store brings nostalgic sentiments and special meanings to the collections curated in store. Find a piece in store that resonates with you the most. What’s an object from your childhood that you wish would “come around?”
