The name ‘Defisa’ came from defence (the main given theme) in Italian. The reason behind this is that Chinatown is located near Little Italy, so I’ve considered the geography of the actual area. This design is my attempt of combining the material alphabet theme ‘sharp’ with the Chinese culture. To do this I have sketched a silhouette of a kung fu pose (with a brush-like stroke) with pen and vectorise it in illustrator, combining it with the rest of the letters in the word defisa.

I’m planning on using the kung fu illustration to be the logotype of my garment as I think that it help make the consumers recognise the product easier in a marketing point of view.