The final product although is very simple, is effective as of its function. From the concept of ‘form follows function’, I took the name ‘Picnic Pants’ and actually made the product look like one side of a pants. To add a little design to the product, I painted the original fabric green to blend in with the theme of grasses. Other than this I think the simplicity is one of the strength of this product as it is self explanatory as the user would straight away know what to do with the product without any detailed guidelines making it suitable for universal use with no fixed language or restriction to age or gender.

This logo came up from the inspiration of grass and how the trouser would sit on it to give the logo an illustrative meaning. I have used illustrator to vectorise a grass texture image and edit it into the two ‘P’ that are rotated to represent the butt, with the name ‘Picnic Pants’ sitting on it. This all resembles the use of the actual product of a butt sitting on grass.