Studio 2: Bridge Project 1

Reflection

In choosing a product, I wanted to capture something that was created for black people. For the time period of the project (1880s-1990s), mainstream products generally lacked diversity. Madam CJ Walker was the first black female million and was a pioneer for the black female beauty industry. I wanted to capture the pride and strength of her company brought to black women. The key element I wanted to change was the woman who was the face of the brand. I felt that her hair being straightened took away from the message of the brand. My use of line in the project was simple until I reached the hair and the text above it. I wanted to keep the lines simples so that the viewer could focus on the hair of the brand’s new face.

Three advertisement-source images

https://www.worthpoint.com/worthopedia/original-madam-j-walkers-wonderful-1412341621
https://www.afrobella.com/2017/03/03/madam-cj-walker-beauty-culture/
https://pin.it/OfIR25V

           
Preliminary sketches

        

Final design

 

Leave a Reply

Your email address will not be published. Required fields are marked *