This brand audit was created during my Marketing, PR, and Branding Course in the Fall 2021 semester. During the course, we learned about the definitions of marketing, PR, and branding through projects like this. Our professor asked us to choose a company, do extensive research, and eventually assemble the audit. This Yeezy audit includes a general brand background and history, a marketing mix, a trend and industry analysis, competitive positioning, a PESTLE analysis, and much more. I choose to use Yeezy as a company because, of course, I am a fan of their products and Kanye West, and also the unique style and practice the brand brings to the sneaker and streetwear industry. Below you can find the link to the final project.