Week 11 Reading Response – Lavonne

This week’s article talks about a new term called surveillance capitalism.
 
“This is a new surveillance capitalism that is unimaginable outside the inscrutable high velocity circuits of Google’s digital universe, whose signature feature is the Internet and its successors. ”
 
It reminds me of last week’s reading <Invisible Images>:
 
“In the consumer sphere, outfits like Euclid Analytics and Real Eyes, among many others, install cameras in malls and department stores to track the motion of people through these spaces with software designed to identify who is looking at what for how long, and to track facial expressions to discern the mood and emotional state of the humans they’re observing. Advertisements, too, have begun to watch and record people.”
 
No matter we realize it or not, the fact is that we are being monitored every moment and it already been penetrated into all aspects of our lives.
 
“The game is selling access to the real-time flow of your daily life –your reality—in order to directly influence and modify your behavior for profit. ”  I feel so horrible when I am reading this sentece.
 
“Google recently announcedthat its maps will not only provide the route you search but will also suggest a destination.”
 
Maybe it will be considered as an Ai from another perspective, since it seems can taught itself and really smart. Unquestionably it will benefit our life and make our life much easier and convenient, but also I think it’s a intrusion of personal privacy.
How can we balance it is a main problem us are facing now.
The development of technology will always goes through a period that after all the flourish scenes and benefits it comes to another side which full of bad……For example, recently I just learnt a new word call: Attention Economy.
“Attention economics is an approach to the management of information that treats human attention as a scarce commodity, and applies economic theory to solve various information management problems. Put simply by Matthew Crawford, “Attention is a resource—a person has only so much of it.”[1]”
The phenomenon of Attention Economy developed based on the widely used of social media. I think almost everyone of us has at least one social media account and at least check our social media once a day. But all these behavior is feeding the capitalism “Attention economy”. 

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