Assignment Objectives:
Discover the design decisions of a device, object or system through observation and analysis of its structure, history, and operation.
Help deduce design decisions from end production with little or additional knowledge about the procedures involved in the original production.
You will design the device, object or system to meet the needs of a user or response to their critical analysis of the original design.
Assignment:
Redesigning Pocky Package:
Design Questions:
What are the main issues in the construction and production of the package?:
- Manufacturing process – 2 part process (cardboard box and and plastic wrapper construction) hence longer process
- Cardboard box graphics are confused with too many elements hence confuses the viewer. The product name does not stand out because of the overbearing background picture of the pocky sticks.
- Package not resealable so makes it inconvenient for the user
- Sustainability issue – Package not entire compostable or recyclable
- Plastic wrapper doesn’t open easily like expected to
Anything unusual or innovative?
- Package is very basic and not innovative.
- It can easily overlooked by a consumer.
- The package doesn’t sell, only the inside product does.
What does the designer (you) need to communicate very clearly to the production team?
- The dimensions of the product
- The material to be used
- Need to ensure that production minimises material wastage as much as possible and is time and cost efficient
If you were to create something like it, what might be improved or different?
- Is there a way to make the package resealable and reusable?
- Improve the graphics of the package to attract users
- Make the package sustainable – minimise the use of plastic
- Make the package more innovative and cohesive with the product
Visual Questions:
Redesigned Product:
