Dhwani Jhunjhunwala

Electronic Learning Portfolio

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Spring Elective

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Product Packaging & Promotion: The Elements of Packaging

The Elements of Packaging   1) Diagramming a Printed Package. Packaging is often printed in more than the usual four process colors of cyan, magenta, yellow and black. Quite often, six or more colors are used, both process and spot… Continue Reading →

Product Packaging & Promotion: The Emotional Object Project

The Emotional Object Project Overview: One of the most important goals of successful packaging is to attract attention to the product by appealing to the consumers instincts on an emotional as well as informational level. Market researchers are constantly testing… Continue Reading →

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