Objective: 

Creating our own organization that introduces a positive message, raises awareness to a negative body image in our society today and implements a solution.

 

 

 

Mission Statement:

HMHB is a organization that aims to recognize the importance of positive mindset in achieving a healthy body. We encourage that fitness focuses on the healthy state of the body, not on the physical appearance of the body. We aim to listen different perspectives on body and share it back with the society.

Twitter Page:

Most negative body image issues started through social media such as Twitter. In response, we created a twitter account for HMHB campaign, where we would post positive and healthy tweets – hoping to spread positive messages through retweets.

https://twitter.com/HMHBcampaign

 

 

HMHB Campaign Video:

HMHB Campaign video was conducted to raise awareness upon how people thought about their body. We asked people in Union Square to describe their body in one word and post it on a live mannequin. It was interesting to see how people had various responses and approach in describing their body.

https://www.youtube.com/watch?v=Xio6apd4jxo