To dye for: Wrangler’s new denim process eliminates water waste
The US jeans brand has been working on the Indigood technology for the past decade. “Sustainability is a journey to making improvement – you can have a small initiative that is seen as a key priority,” he says. Roian Atwood, the senior director of global sustainable business at the parent company Kontoor Brands, describes it as “an elegant one-process step” that “removes 100% of water from the dye process” as well as reducing energy and waste by 60% each. The technology has been in development for a decade, but achieving the depth of color for indigo denim has only been achieved in the past three years. Environment need our help, so don’t waste more natural resources, lets protect our own earth.
