After sketching a few tote bags, I narrowed down my options to three that I liked the most. One being a basic tote, another being a very long and skinny tote, and another that could also be worn as a backpack. In the end, I chose to make the long and skinny tote bag.
I wanted my tote bag to reflect a certain lifestyle and a specific person. I envision this bag being unisex with a target market of young adults, ages 17-25. This bag is meant for a Spring/Summer or Resort collection. My moldboard reflects the general aesthetic of my bag and the typical client.