Among the many signs and advertisements in Brooklyn Heights, I decided to redesign the sign of a deli. Because I live in another part of Brooklyn, Deli is an important source of provision for various daily necessities including food and beverages. During my research in Brooklyn Heights, I realized how much more relevant delis are to my life than many fancier, prettier restaurants and stores. I decided to redesign the store sign of “Brooklyn Heights Deli,” in hopes of rethinking the everyday design of delis, and creating a relatable yet refreshing style of design. I focused on simplicity of my design, as well as the emphasis on the DELI part, so that it’s visually pleasant and also commercially effective.